How B2B Marketing is fundamentally changing

Often faced with longer sales cycles and more complex buyer journeys, B2B marketers have a unique landscape to manage.  Marketo shares some straight-forward insights about what that landscape looks like today. 

Read more:  http://blog.marketo.com/2016/04/the-evolution-of-the-b2b-marketer.html

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The State of B2B Marketing from Salesforce.com

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Why truly embracing Customer Lifecyle is one of today’s modern CMO challenges