Client Testimonials
Shawn B., Executive Director of Business Development & People
“Jill and her team at Sol quickly helped us identify our value to other prospective clients and new markets to enter. Her plan helped us dig deep into our core values, designed a plan on how to promote them, and helped us speak to a new marketplace through web presence, social media, and the sales process. We ended up purchasing a company at when we only had $5 million in revenue, and grew it 10x over 5 years with a few enterprise clients. Jill helped us to reimagine our company to match our capabilities. The work we did now serves as the platform we are successfully using to introduce ourselves to new clients each day. We continue to grow due in part to Jill and Sol’s continued support and insights.”
Holly L., Partner, Luminaries Consulting
“Jill is the rare combination of a force of nature and a truly enjoyable person to work with. She always is ready with a unique perspective and is unmatched in her ability to pull insights and progress out of individuals and groups. I have had the pleasure to work both alongside her as a volunteer and with her as a client and I take any chance I get to recommend her to others.”
Jeff P., CEO (retired), LeSaint Logistics, purchased by TAGG Logistics (2019) and HubGroup (2022)
“The team as Sol de Naples Marketing is amazing. It is hard to list all of the ways they assisted our organization, but here are a few: They created brand awareness both internally and externally. They focused our team on revenue growth, and also increased win percentages. The Sol de Naples team helped us understand where we fit in the market, where to allocate our spend, and with competitive analyses. The results allowed our organization to add services relevant to the market needs and grow at a rate that very much exceeded our expectations. It is an amazing organization that delivers amazing results.”
Jodi C., Head of Marketing, LeSaint Logistics, purchased by TAGG Logistics (2019) and HubGroup (2022)
“Working with Sol has been, and continues, to be an amazing journey. Jill’s industry insight and experience has allowed our company to jump right into a working plan and get us to market quickly and efficiently. We know we cannot afford to invest extra time to explain our complex industry ins-and-outs, hoping someone gets it, then waiting for a plan and creative for it being incorrect. Jill includes us in the plan development, confirms direction and strategy and the plans have always been spot on. Jill is professional and her friendly personality makes everyone —- including our clients —- feel welcome and part of the team.”
Jennifer K., Executive Director, Transportation Sales & Marketing Association
“Sol de Naples has been critical to Transportation Marketing & Sales Association's short-term and long-term success. Not only has Jill taken an active role within the organization, serving on various committees and on the Board of Directors throughout the years, but she also took on the challenge of lead the association transition into new leadership. By identifying the current needs of the association and its membership at large, Jill helped to create the new structure the association now runs on."
Gabe D., President, Select Carriers, Inc.
“We were fortunate to meet Jill, Sol’s founder, at the TMSA annual conference. We brought Jill on as a strategic marketing partner. Her breadth of knowledge, attention to detail, and nuanced understanding of our industry make her hte perfect choice for Select Carriers. Jill took time to understand our business, and our business development needs. She has created savvy, targeted marketing for us.”
Brooks D., Head or Marketing (former), Red Classic Transportation
“Being new to the industry created a challenging learning curve for me. I was anxious to find the right partners to help our marketing programs get off the ground quickly. Shortly after getting to know Jill (founder of Sol), it was clear that her experience as a marketer in the logistics industry was the competitive edge that our company needed. Her depth of knowledge is hard to find and has brought us valuable insights.”
Case Studies
Marketing Automation Launch
Our client: Global cable TV network
The client’s primary challenge: Acquiring new and expanded advertisers in key Latin American markets
What we did together: To better forge new relationships with new advertisers, the client turned to email marketing facilitated by Pardot marketing automation as an engine for generating leads. We provided strategic council and project management for all aspects of the program launch, including close partnership with the internal sales teams to generate their target lists, technical implementation team and the content marketing team.
What we achieved: In its pilot email campaign, the client generated its first-ever digital marketing sales lead, valued at approximately $1 million in advertising spend.
Email Marketing Program & Launch Campaign
Our client: Fast-growing US-based logistics company
The client’s primary challenge: Over-reliance on outsourced, third-parties to execute email marketing; lack of ongoing email marketing plan
What we did together: In order to give marketing staff more direct control of their email marketing efforts, we researched various user-friendly email marketing platforms, and ultimately recommended Constant Contact, in large part due to its simple, easy-to-use integration with Salesforce.com. We also collaboratively developed an annual email marketing campaign plan. The plan focused on developing deeper relationships with existing customers, as well as generating leads with a few, highly-focused targeted industry prospects.
What we achieved: During the initial pilot to existing customers, a new lead was generated for a significant expansion of their customer’s space in a warehousing facility.
Branding for Corporate Presentations
Our client: Strategic Sales Consultancy based in South Florida
The client’s primary challenge: Their current powerpoint presentations needed to reflect a crisper, highly-professional brand for use in client engagements
What we did together: We assessed their current inventory of presentations for what was visually effective, and what was not. We also looked closely at the content presented in the past (and would be presented again in the future). We generated new diagrams and chart formats, designed a case study template and library, and created a comprehensive graphic set consisting of both icons and images. All elements were developed with consistency to the client’s brand and standard color scheme.
What we achieved: We ultimately delivered a pre-formatted 25-slide presentation with refined graphics, standardized diagrams, updated imagery and core content for use and re-purposing over time.
