At Sol, here’s what we believe about B2B Marketing and your brand.

Sol de Naples receives three TMSA Trailblazer Awards for outstanding performance in B2B Marketing

Why aren’t more women in marketing (and other business areas) breaking out of middle management and making it to senior executive levels?

The ability to track a buyer’s journey just got better with Pardot’s Engagement Studio

Here’s why this B2B marketing got Pardot certified.

With customer engagement and loyalty at the heart of today’s modern marketer’s world, it stands to reason that every company has a purpose to serve the interests of their customers, which in turn should generate stronger revenue and profit. 

Measuring the success of content marketing efforts and what's resonating with buyers can be a big challenge for today's modern marketing organizations.

2016 State of Marketing Report published by Salesforce.com takes a unique approach to segmenting the survey respondents: High-Performers are described as those who were “extremely satisfied” with the current outcomes realized as a direct result of their company’s marketing investments. 

Often faced with longer sales cycles and more complex buyer journeys, B2B marketers have a unique landscape to manage.  Marketo shares some straight-forward insights about what that landscape looks like today.  Read more:  http://blog.marketo.com/2016/04/the-evolution-of-the-b2b-marketer.html

Sheryl Pattek, Executive Partner Serving CMO’s at Forrester, recently shared insights about the challenges CMO’s face when it comes to truly embracing Customer Lifecycle in their organizations.  I’ve known Sheryl for years, and there’s very few people more tapped into the dynamics of the modern day CMO than she is.  Read more at:  http://blogs.forrester.com/sheryl_pattek/15-07-29-adopt_the_customer_life_cycle_to_accelerate_your_journey_to_customer_obsession