With customer engagement and loyalty at the heart of today’s modern marketer’s world, it stands to reason that every company has a purpose to serve the interests of their customers, which in turn should generate stronger revenue and profit. By far, the visionary that I respect the most as an authority on this topic is Tracy Lloyd, Co-Founder and Chief Strategy Officer at Emotive Brand.
I met Tracy several years ago and was blown away by the depth of insight and forward-thinking she and her business partner, Bella Banbury, had about the role that emotion and purpose play in a company’s brand.
Learn more at: http://www.emotivebrand.com/san-francisco-brand-strategy-firm-on-purpose/