SPECIALIZATION 6 |

Return on Investment (ROI) & Performance Metrics

At Sol, we believe everything you do in marketing is able to be measured and tracked. The idea that a brand is intangible and not quantifiable is no longer true. (Don’t believe me? Take a look at the Good Will line item in any public company’s annual report, and you may change your mind!)

KEY SERVICES

  • Process and production design, including lead management

  • Project management applications, including Workfront

  • Marketing mix optimization

  • Productivity and effectiveness measurement

  • Marketing ROI analysis

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Specialization 5 - Marketing Automation